Indian Institute Of Management, Shillong Search for 'pl:"MA :"'

Winners and losers in globalization /

]]> By Dehesa, Guillermo de la..
Malden, MA ; | Oxford : Blackwell Pub., 2006 .
xii, 235 p. ; 23 cm..
1405133821 (hardcover : alk. paper)

]]> Place hold on Winners and losers in globalization /

Introduction to marketing concepts /

]]> By Drummond, Graeme..
Boston, MA : Elsevier/Butterworth Heinemann, 2007 .
xiii, 283 p. : 25 cm..
9788131207666

]]> Place hold on Introduction to marketing concepts /

Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm /

]]> By Gummesson, Evert, .
Oxford ; | Boston, MA : Butterworth-Heinemann, 2002 .
350 p. ; 24 cm..
0750654074

]]> Place hold on Total relationship marketing :

Market segmentation : how to do it, how to profit from it /

]]> By McDonald, Malcolm..
Oxford ; | MA : Elsevier/Butterworth-Heinemann, 2004 .
xxv, 465 p. : 25 cm..
9788131207635

]]> Place hold on Market segmentation :

Marketing research for managers /

]]> By Crouch, Sunny..
Oxford ; | Boston, MA : Butterworth-Heinemann, 2003 .
xvi, 372 p. : 25 cm..
0750654538 (pbk. : alk. paper) | 8131211038

]]> Place hold on Marketing research for managers /

Creating powerful brands in consumer, service and industrial markets /

]]> By De Chernatony, L. .
Oxford ; | Burlington, MA : Elsevier/Butterworth-Heinemann, 2003 .
xvii, 467 p. : 24 cm..
0750659807 | 8131204359

]]> Place hold on Creating powerful brands in consumer, service and industrial markets /

Brand new justice : how branding places and products can help the developing world /

By Anholt, Simon..
Boston, MA : Butterworth-Heinemann, 2005 .
173 p. ; 24 cm..
0750666008

]]> Place hold on Brand new justice :

Consumer behavior : building marketing strategy /

]]> By Hawkins, Del I..
Boston, MA : McGraw-Hill/Irwin, 2003 .
p. cm..
0072536861 | 0070600867 | 0070600864

]]> Place hold on Consumer behavior :

Principles of retailing /

]]> By Fernie, John, .
Oxford, UK ; | Boston, MA : Butterworth-Heinemann, 2003 .
p. cm. 9788131207673

]]> Place hold on Principles of retailing /

Guide to management research methods /

]]> By Velde, Mandy van der..
Malden, MA : Blackwell Pub., 2004 .
x, 253 p. : 23 cm..
1405115122 (pbk. : alk. paper) | 1405127945

]]> Place hold on Guide to management research methods /

Principles of risk management and insurance /

]]> By Rejda, George E., .
Boston, MA : Addison-Wesley, 2005 .
xx, 784 p. : 27 cm..
0321236874 (alk. paper) | 8177581058

]]> Place hold on Principles of risk management and insurance /

Advalue : twenty ways advertising works for business /

]]> Boston, MA : Butterworth-Heinemann, 2003 .
224 p. ; , "Published in association with the Institute of Practitioners in Advertising." 22 cm..
0750655011 (alk. paper) | 8131207609

]]> Place hold on Advalue :

Search marketing strategies : a marketer's guide to objective driven success from search engine /

]]> By Colborn, James..
Boston, MA : Elsevier, 2006 .
227 p. ; 24 cm..
8131207544

]]> Place hold on Search marketing strategies :

Total e-mail marketing : maximizing your results from integrated e-marketing/

By Chaffey, Dave..
Boston, MA : Butterworth-Heinemann, 2007 .
274 p.; 24 cm..
8131214527

]]> Place hold on Total e-mail marketing :

Negotiation analysis : the science and art of collaborative decision making /

]]> By Raiffa, Howard, .
Cambridge, MA : Belknap Press of Harvard University Press, 2002 .
xiv, 548 p. : 26 cm..
8120326806

]]> Place hold on Negotiation analysis :

New product development : from initial idea to product management /

]]> By Annacchino, Marc A..
Amsterdam ; | Boston, MA : Butterworth-Heinemann, 2003 .
xxxii, 567 p. : 24 cm. + .
8131206777

]]> Place hold on New product development :

Financial accounting /

]]> By Needles, Belverd E..
Boston, MA : Houghton Mifflin Co., 2007 .
xxvii, 850 p. : 29 cm..
8177227610 | 8177227611

]]> Place hold on Financial accounting /

Globalization and business /

]]> By Daniels, John D..
Boston, MA : Pearson Custom Pub. ; | Pearson/Prentice Hall, 2002 .
xii, 399 p. : , "This special edition published in cooperation with Pearson Custom Publishing'--P. [iv]. | "Taken from Globalization and business by John D. Daniels, Lee H. Radebaugh, and Daniel P. Sullivan", which is based on: International business. 9th ed. c2001. 23 cm..
8120322231

]]> Place hold on Globalization and business /

Strategic operations management /

By Brown, Steve..
Boston, MA : Elsevier, 2005 .
420 p. ; 24 cm..
8131207697

]]> Place hold on Strategic operations management /

Management information systems /

By Oz, Effy.
Boston, MA : Course Technology, 2006 .
444 p. ; 26 cm..
8131501740 | 8131501744

]]> Place hold on Management information systems /

Creating value : winners in the new business environment /

]]> Oxford ; | Malden, MA : Blackwell Pub., 2002 .
ix, 269 p. : 25 cm..
0631235116 (hb : alk. paper)

]]> Place hold on Creating value :

Strategic marketing planning /

]]> By Gilligan, Colin..
Oxford ; | Boston, MA : Butterworth-Heinemann, 2003 .
625 p. ; 24cm..
8131206637

]]> Place hold on Strategic marketing planning /

Generation digital : politics, commerce, and childhood in the age of the internet /

]]> By Montgomery, Kathryn C..
Cambridge, MA : MIT Press, 2007 .
xv, 347 p. ; 24 cm..
9780262134781 (hbk. : alk. paper)

]]> Place hold on Generation digital :

The Blackwell encyclopedia of management. Accounting /

]]> Malden, MA : Blackwell Pub., 2005 .
xii, 441 p. : , Rev. ed. of: The Blackwell encyclopedic dictionary of accounting / edited by Rashad Abdel-Khalik. 1998. 26 cm..
140511827X (hardcover : alk. paper)

]]> Place hold on The Blackwell encyclopedia of management.

The Blackwell encyclopedia of management. Business ethics / edited by Patricia H. Werhane and R. Edward Freeman.

]]> Malden, MA : Blackwell Pub., 2005 .
xvii, 582 p. ; , Rev. ed. of: The Blackwell encyclopedic dictionary of business ethics / edited by Patricia H. Werhane and R. Edward Freeman. 26 cm..
1405100133 (hardcover : alk. paper)

]]> Place hold on The Blackwell encyclopedia of management.

The Blackwell encyclopedia of management. Entrepreneurship /

]]> Malden, MA : Blackwell Pub., 2005 .
xi, 264 p. : 26 cm..
1405116501 (hardcover : alk. paper)

]]> Place hold on The Blackwell encyclopedia of management.

The Blackwell encyclopedia of management. Finance /

]]> Malden, MA : Blackwell Pub., 2005 .
xii, 235 p. ; , Rev. ed. of: The Blackwell encyclopedic dictionary of finance / edited by Dean Paxson and Douglas Wood. c1998. 26 cm..
1405118261 (hardcover : alk. paper)

]]> Place hold on The Blackwell encyclopedia of management.

The Blackwell encyclopedia of management. Human resource management /

]]> Malden, MA : Blackwell Pub., 2005 .
xv, 467 p. ; , Rev. ed. of: The Blackwell encyclopedic dictionary of human resource management. 1997. 26 cm..
1405116978 (hardcover : alk. paper)

]]> Place hold on The Blackwell encyclopedia of management.

The Blackwell encyclopedia of management. International management /

]]> Malden, MA : Blackwell Pub., 2005 .
368 p. ; , Rev. ed. of: The Blackwell encyclopedic dictionary of international management / edited by John O'Connell. 1997. 26 cm..
0631234934

]]> Place hold on The Blackwell encyclopedia of management.

The Blackwell encyclopedia of management. Management information systems /

]]> Malden, MA : Blackwell Pub., 2005 .
xii, 375 p. : , Rev. ed. of: The Blackwell encyclopedic dictionary of management information systems / edited by Gordon B. Davis. c1999. 26 cm..
1405100656 (hardcover : alk. paper)

]]> Place hold on The Blackwell encyclopedia of management.

The Blackwell encyclopedia of management. Managerial economics /

]]> Malden, MA : Blackwell Pub., 2005 .
ix, 270 p. : , Rev. ed. of: The Blackwell encyclopedic dictionary of managerial economics / edited by Robert McAuliffe. 1999. 26 cm..
1405100664 (hardcover : alk. paper)

]]> Place hold on The Blackwell encyclopedia of management.

The Blackwell encyclopedia of management. Marketing /

]]> Malden, MA : Blackwell Pub., 2005 .
ix, 404 p. : , Rev. ed. of: The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler. 1997. 26 cm..
1405102543 (hardcover : alk. paper)

]]> Place hold on The Blackwell encyclopedia of management.

The Blackwell encyclopedia of management. Operations management /

]]> Malden, MA : Blackwell Pub., 2005 .
xi, 364 p. : , Rev. ed. of: The Blackwell encyclopedic dictionary of operations management / edited by Nigel Slack. 1999. 26 cm..
1405110961 (hardcover : alk. paper)

]]> Place hold on The Blackwell encyclopedia of management.

The Blackwell encyclopedia of management. Organizational behavior /

]]> Malden, MA : Blackwell Pub., 2005 .
xvii, 443 p. : 26 cm..
1405110961 (hardcover : alk. paper)

]]> Place hold on The Blackwell encyclopedia of management.

The Blackwell encyclopedia of management. Strategic management /

]]> Malden, MA : Blackwell Pub., 2005 .
xvi, 418 p. : , Rev. ed. of The Blackwell encyclopedic dictionary of strategic management / edited by Derek F. Channon. 1997. 26 cm..
1405118288 (hardcover : alk. paper)

]]> Place hold on The Blackwell encyclopedia of management.

The Blackwell encyclopedia of management: Index /

]]> Malden, MA : Blackwell Pub., 2005 .
13 v. : 26 cm..
0631233172 (hardcover : set : alk. paper)

]]> Place hold on The Blackwell encyclopedia of management:

Harvard business review on strategies for growth.

]]> Boston, MA : Harvard Business School Press, 1998 .
v, 213 p. : , Contains articles previously published in the Harvard business review 1995-1998. 21 cm..
0875848850

]]> Place hold on Harvard business review on strategies for growth.

Harvard business review on strategic alliances.

]]> Boston, MA : Harvard Business School Publishing Corporation, 2002 .
216 p. ; , Includes bibliographical references and index. 21 cm..
1591391334 (alk. paper)

]]> Place hold on Harvard business review on strategic alliances.

Harvard business review on change.

]]> Boston, MA : Harvard Business School Press, 1998 .
v, 228 p. : , Articles reprinted from Harvard business review. 21 cm..
0875848842

]]> Place hold on Harvard business review on change.

Harvard Business review on innovation.

]]> Boston, MA : Harvard Business School Press, 2001 .
vii, 222 p. : , Includes index. 21 cm..
1578516145 (alk. paper)

]]> Place hold on Harvard Business review on innovation.

Harvard business review on leadership.

]]> Boston, MA : Harvard Business School Press, 1998 .
v, 238 p. ; , Articles reprinted from Harvard business review. 21 cm..
0875848834

]]> Place hold on Harvard business review on leadership.

Harvard business review on effective communication.

]]> Boston, MA : Harvard Business School Press, 1999 .
206 p.; , Contains articles previously published in the Harvard business review. 21 cm..
1578511437 (alk. paper)

]]> Place hold on Harvard business review on effective communication.

Harvard business review on measuring corporate performance.

]]> Boston, MA : Harvard Business School Press, 1998 .
v, 229 p. : , Articles reprinted from Harvard business review. 21 cm..
0875848826

]]> Place hold on Harvard business review on measuring corporate performance.

Harvard business review on what makes a leader.

]]> Boston, MA : Harvard Business School Press, 2001 .
vii, 210 p. : , Includes index. 21 cm..
1578516374 (alk. paper)

]]> Place hold on Harvard business review on what makes a leader.

Harvard business review on managing the value chain.

]]> Boston, MA : Harvard Business School Press, 2000 .
v, 271 p. : 21 cm..
1578512344 (alk. paper)

]]> Place hold on Harvard business review on managing the value chain.

Harvard business review on corporate governance.

]]> Boston, MA : Harvard Business School Press, 2000 .
v, 227 p. ; 21 cm..
1578512379

]]> Place hold on Harvard business review on corporate governance.

Harvard business review on business and the environment.

]]> Boston, MA : Harvard Business School Press, 2000 .
v, 251 p. : , Includes index. 21 cm..
1578512336

]]> Place hold on Harvard business review on business and the environment.

Harvard business review on the business value of IT.

]]> Boston, MA : Harvard Business School Press, 1999 .
v, 239 p. ; , A collection of articles previously published in the Harvard business review. 21 cm..
0875849121 (pbk. : alk. paper)

]]> Place hold on Harvard business review on the business value of IT.

Harvard business review on becoming a high performance manager.

]]> Boston, MA : Harvard Business School Publishing Corporation, 2002 .
vii, 175 p. ; , Includes index. 21 cm..
1591391296 (alk. paper)

]]> Place hold on Harvard business review on becoming a high performance manager.

Harvard business review on appraising employee performance.

]]> Boston, MA : Harvard Business School Press, 2005 .
vii, 186 p. : , Articles originally published 1970-2003 in Harvard business review. 21 cm..
1591397685

]]> Place hold on Harvard business review on appraising employee performance.