Indian Institute Of Management, Shillong Search for 'pl:"Boston;"'

Managerial economics /

]]> By Thomas, Christopher R..
Boston : McGraw-Hill/Irwin, 2005 .
xvi, 704 p. : , Rev. ed. of: Maurice, S. Charles. Managerial economics. 7th ed. | Various multi-media instructional aids are available to supplement the text. | Includes index. 24 cm..
0072871741 (alk. paper)

]]> Place hold on Managerial economics /

Financial markets and institutions : a modern perspective /

]]> By Saunders, Anthony, .
Boston : McGraw-Hill Irwin, 2004 .
xxii, 680 p. : 28 cm..
9780070635814

]]> Place hold on Financial markets and institutions :

Financial markets and institutions /

]]> By Mishkin, Frederic S..
Boston : Addison Wesley, 2006 .
xxxix, 672, 15, 23 p. : , Includes index. 27 cm..
9788131703861

]]> Place hold on Financial markets and institutions /

Environmental economics : an introduction /

]]> By Field, Barry C..
Boston : McGraw-Hill Irwin, 2009 .
xviii, 493 p. : 24 cm..
9780071276245 | 0073375764 (alk. paper)

]]> Place hold on Environmental economics :

Macroeconomics /

]]> By Abel, Andrew B., .
Boston : Pearson/Addison Wesley, 2005 .
xxvi, 630 p. : 27 cm..
9788131715802

]]> Place hold on Macroeconomics /

Marketing moves : a new approach to profits, growth, and renewal /

]]> By Kotler, Philip..
Boston, Mass. : Harvard Business School Press, 2002 .
xii, 193 p. ; 24 cm..
9781578516001

]]> Place hold on Marketing moves :

Introduction to marketing concepts /

]]> By Drummond, Graeme..
Boston, MA : Elsevier/Butterworth Heinemann, 2007 .
xiii, 283 p. : 25 cm..
9788131207666

]]> Place hold on Introduction to marketing concepts /

The new marketing : transforming the corporate future /

]]> By McDonald, Malcolm..
Oxford ; Boston : | Butterworth-Heinemann, 2002 .
viii, 230 p. : 25 cm..
9788131211014

]]> Place hold on The new marketing :

Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm /

]]> By Gummesson, Evert, .
Oxford ; | Boston, MA : Butterworth-Heinemann, 2002 .
350 p. ; 24 cm..
0750654074

]]> Place hold on Total relationship marketing :

Marketing strategy : a decision-focused approach /

]]> By Walker, Orville C..
Boston : McGraw-Hill Irwin, 2008 .
xx, 346 p. : 26 cm..
9780073529899 (alk. paper) | 0073529893 (alk. paper)

]]> Place hold on Marketing strategy :

Marketing in a nutshell : key concepts for non-specialists /

]]> By Meldrum, Mike..
Amsterdam ; | Boston : Elsevier, 2007 .
x, 294 p. : , Includes index. 24 cm..
0750681330 (pbk.)

]]> Place hold on Marketing in a nutshell :

Services marketing : integrating customer focus across the firm /

]]> By Zeithaml, Valarie A..
Boston : McGraw-Hill/Irwin, 2006 .
xxvii, 743 p. : 27 cm..
0072961945 (alk. paper)

]]> Place hold on Services marketing :

Business marketing : connecting strategy, relationships, and learning /

]]> By Dwyer, F. Robert..
Boston : McGraw-Hill Irwin, 2009 .
xxv, 678 p. : 27 cm..
9780071263436 | 0071263438

]]> Place hold on Business marketing :

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /

By Kumar, Nirmalya..
Boston, Mass. : Harvard Business School Press, 2004 .
xv, 270 p. : 24 cm..
0143061892 | 0143061895

]]> Place hold on Marketing as strategy :

Global marketing : foreign entry, local marketing & global management /

]]> By Johansson, Johny K..
Boston : McGraw-Hill Irwin, 2006 .
xvi, 647 p. : 29 cm..
9780070667082

]]> Place hold on Global marketing :

International marketing /

]]> By Cateora, Philip R..
Boston, Mass. : McGraw-Hill/Irwin, 2007 .
xxxii, 702 p. : , Includes index. 29 cm..
9780070666993

]]> Place hold on International marketing /

Churchill/Ford/Walker's sales force management /

By Johnston, Mark W..
Boston : McGraw-Hill Irwin, 2009 .
xx, 537 p. : 26 cm..
0070080553 | 0070080550

]]> Place hold on Churchill/Ford/Walker's sales force management /

Management of a sales force /

By Spiro, Rosann L..
Boston : McGraw-Hill/Irwin, 2003 .
xxiii, 564 p. : , Rev. ed. of: Management of a sales force / William J. Stanton, Rosann Spiro. 10th ed. c1999. 26 cm..
0070585119 | 0070585113

]]> Place hold on Management of a sales force /

Marketing research for managers /

]]> By Crouch, Sunny..
Oxford ; | Boston, MA : Butterworth-Heinemann, 2003 .
xvi, 372 p. : 25 cm..
0750654538 (pbk. : alk. paper) | 8131211038

]]> Place hold on Marketing research for managers /

Marketing research : within a changing information environment /

]]> By Hair, Joseph F..
Boston, Mass. : McGraw-Hill/Irwin, 2006 .
xxvii, 700 p. 26 cm..
0072830875 (alk. paper) | 0070634793

]]> Place hold on Marketing research :

Brand new justice : how branding places and products can help the developing world /

By Anholt, Simon..
Boston, MA : Butterworth-Heinemann, 2005 .
173 p. ; 24 cm..
0750666008

]]> Place hold on Brand new justice :

Consumer behavior : building marketing strategy /

]]> By Hawkins, Del I..
Boston, MA : McGraw-Hill/Irwin, 2003 .
p. cm..
0072536861 | 0070600867 | 0070600864

]]> Place hold on Consumer behavior :

Principles of retailing /

]]> By Fernie, John, .
Oxford, UK ; | Boston, MA : Butterworth-Heinemann, 2003 .
p. cm. 9788131207673

]]> Place hold on Principles of retailing /

Meeting customer needs /

By Smith, Ian, .
Oxford ; | Boston : Butterworth-Heinemann, 2003 .
xi, 218 p. : , Series title from the series listing in another volume of the series. 24 cm..
0750659840

]]> Place hold on Meeting customer needs /

The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit /

]]> By Friedman, Lawrence G..
Oxford ; | Boston : Butterworth Heinemann, 1999 .
x, 228 p. : 25 cm..
9788131213421

]]> Place hold on The channel advantage :

Principles of management /

]]> By Hill, Charles W. L..
Boston : McGraw-Hill/Irwin, 2008 .
xv, 512 p. : , Includes index. 29 cm..
9780073530123 (student edition : alk. paper) | 0073530123 (student edition : alk. paper) | 9780073316260 (instructor's edition : alk. paper) | 0073316261 (instructor's edition : alk. paper) | 0070667693 | 0070667691

]]> Place hold on Principles of management /

The make or break issues in IT management : a guide to 21st century effectiveness /

]]> Oxford ; | Boston : Butterworth-Heinemann, 2002 .
xxi, 325 p. : 26 cm..
0750650346

]]> Place hold on The make or break issues in IT management :

Information technology for management /

]]> By Lucas, Henry C..
Boston : Irwin/McGraw-Hill, 2000 .
xxii, 730 p. : 25 cm..
0072297638 (alk. paper) | 0070472426 | 0070472424

]]> Place hold on Information technology for management /

Corporate information strategy and management : text and cases /

]]> By Applegate, Lynda M..
Boston, Mass. : McGraw-Hill/Irwin, 2007 .
x, 657 p. : , Includes bibliographical references (p. 637-640) and index. 24 cm..
9780072947755 | 0072947756 (alk. paper) | 0070635845

]]> Place hold on Corporate information strategy and management :

International management : culture, strategy, and behavior /

]]> By Hodgetts, Richard M..
Boston : McGraw-Hill, 2006 .
xxviii, 609 p. : 29 cm..
0072961082 (alk. paper) | 0070601215 | 0070601216

]]> Place hold on International management :

Introduction to management science : a modeling and case studies approach with spreadsheets /

]]> By Hillier, Frederick S..
Boston : McGraw-Hill/Irwin, 2003 .
xix, 870 p. : , Includes index. 29 cm. + .
0072493682 (alk. paper) | 0070599688

]]> Place hold on Introduction to management science :

Case studies in finance : managing for corporate value creation /

]]> By Bruner, Robert F., .
Boston : McGraw-Hill/Irwin, 2007 .
xlvii, 785 p. : 24 cm..
0072994754 (alk. paper) | 9780072994759 (alk. paper) | 0070636583

]]> Place hold on Case studies in finance :

Principles of risk management and insurance /

]]> By Rejda, George E., .
Boston, MA : Addison-Wesley, 2005 .
xx, 784 p. : 27 cm..
0321236874 (alk. paper) | 8177581058

]]> Place hold on Principles of risk management and insurance /

Key account management : the definitive guide /

]]> By McDonald, Malcolm..
Amsterdam ; | Boston : Butterworth-Heinemann, 2007 .
xxi, 389 p. : 25 cm..
9780750662468 | 0750662468 | 8131211052

]]> Place hold on Key account management :

Advalue : twenty ways advertising works for business /

]]> Boston, MA : Butterworth-Heinemann, 2003 .
224 p. ; , "Published in association with the Institute of Practitioners in Advertising." 22 cm..
0750655011 (alk. paper) | 8131207609

]]> Place hold on Advalue :

Advertising and promotion : an integrated marketing communications perspective /

]]> By Belch, George E. .
Boston : McGraw-Hill, 2004 .
xxvi, 779, [67] p. : 28 cm..
0072536764 (alk. paper) | 0071214380 (international : alk. paper) | 0070581944 | 0070581940

]]> Place hold on Advertising and promotion :

Contemporary advertising /

By Arens, William F..
Boston, Mass. : McGraw-Hill, 2008 .
712 p. : , Includes indexes. 28 cm..
0073529912 | 0073529915

]]> Place hold on Contemporary advertising /

Designing and managing the supply chain : concepts, strategies, and case studies /

]]> By Simchi-Levi, David..
Boston : McGraw-Hill/Irwin, 2008 .
xxviii, 498 p. : 27 cm. + .
9780072982398 (alk. paper) | 007298239X (alk. paper) | 9780073341521 (set) | 0073341525 (set) | 0070666986 | 0070666989

]]> Place hold on Designing and managing the supply chain :

Search marketing strategies : a marketer's guide to objective driven success from search engine /

]]> By Colborn, James..
Boston, MA : Elsevier, 2006 .
227 p. ; 24 cm..
8131207544

]]> Place hold on Search marketing strategies :

Total e-mail marketing : maximizing your results from integrated e-marketing/

By Chaffey, Dave..
Boston, MA : Butterworth-Heinemann, 2007 .
274 p.; 24 cm..
8131214527

]]> Place hold on Total e-mail marketing :

eMarketing excellence : the heart of ebusiness /

By Smith, P. R. .
Amsterdam ; | Boston : Elsevier Butterworth-Heinemann, 2005 .
xiii, 372 p. : , Published in association with: the Chartered Institute of Marketing. 25 cm..
8131214510

]]> Place hold on eMarketing excellence :

Introduction to operations research /

]]> By Hillier, Frederick S..
Boston: McGraw-Hill Higher Education, 2005 .
xxv, 1061 p. : 26 cm. .
0072527447 | 0070600928 | 0070600929

]]> Place hold on Introduction to operations research /

Business communication : building critical skills /

By Locker, Kitty O..
Boston, Mass. : McGraw-Hill, 2001 .
xxi, 582, G-11, PYP-4, EN-7, C-2, I-10 p. : 26 cm..

]]> Place hold on Business communication :

Information technology project management /

By Schwalbe, Kathy..
Boston, Mass. : Thomson/Course Technology, 2006 .
496 p. : , Includes access code to companion web site that accompanies this book. 24 cm..
8131501238 | 813150123X

]]> Place hold on Information technology project management /

Readings in information technology project management /

]]> By Richardson, Gary L..
Boston, Mass. : Course Technology, 2006 .
xvi, 480 p. : 24 cm..
0619217502 (pbk.)

]]> Place hold on Readings in information technology project management /

Product design and development /

By Ulrich, Karl T..
Boston : McGraw-Hill/Irwin, 2004 .
xviii, 366 p. : 24 cm..
0070585133 | 007058513X

]]> Place hold on Product design and development /

New product development : from initial idea to product management /

]]> By Annacchino, Marc A..
Amsterdam ; | Boston, MA : Butterworth-Heinemann, 2003 .
xxxii, 567 p. : 24 cm. + .
8131206777

]]> Place hold on New product development :

Service management : operations, strategy, information technology /

By Fitzsimmons, James A..
Boston : McGraw-Hill/Irwin, 2008 .
xvii, 537 p. : 29 cm. + .
0071263467 | 0071263462

]]> Place hold on Service management :

Operations management : contemporary concepts and cases /

]]> By Schroeder, Roger G..
Boston : McGraw-Hill Irwin, 2008 .
xv, 528 p. : 26 cm..
9780073377865 (alk. paper) | 0073377864 (alk. paper) | 9780071263863 (pbk.) | 0071263861 (pbk.)

]]> Place hold on Operations management :

Operations management for competitive advantage /

By Chase, Richard B..
Boston : McGraw-Hill/Irwin, 2006 .
xix, 806 p. : 29 cm + .
0070604483 | 0070604487

]]> Place hold on Operations management for competitive advantage /