Indian Institute Of Management, Shillong Search for 'au:"Roger J. Best"'

Market-based management : strategies for growing customer value and profitability /

]]> By Best, Roger J..
Upper Saddle River, N.J. : Pearson Prentice Hall, 2009 .
xxvii, 545 p. : 23 cm..
9780132336536 (pbk. : alk. paper) | 0132336537 (pbk. : alk. paper)

]]> Place hold on Market-based management :

Consumer behavior : building marketing strategy /

]]> By Hawkins, Del I..
Boston, MA : McGraw-Hill/Irwin, 2003 .
p. cm..
0072536861 | 0070600867 | 0070600864

]]> Place hold on Consumer behavior :

Consumer Behaviour: Building Marketing Strategy,/

]]> By Delbert Hawkins.
McGraw Hilll, 2009 9780073381107

]]> Place hold on Consumer Behaviour: