Indian Institute Of Management, Shillong Search for 'au:"Olson, Jerry C. "'

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

]]> By Peter, J. Paul..
New Delhi: Tata McGraw-Hill, 2005 .
xxv, 578 p. : , Various multi-media instructional materials are available to supplement the text. 27 cm..
9780070601581

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Understanding consumer decision making : the means-end approach to marketing and advertising strategy /

]]> Mahwah, N.J. : L. Erlbaum, 2001 .
xvii, 447 p. : 24 cm..
0805817301 (cloth : alk. paper) | 080581731X (pbk. : alk. paper)

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