<?xml version="1.0" encoding="utf-8" ?> <rss version="2.0" xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <title> <![CDATA[Indian Institute Of Management, Shillong Search for 'au:&quot;Malcolm Mcdonald&quot;']]> </title> <!-- prettier-ignore-start --> <link> /cgi-bin/koha/opac-search.pl?q=ccl=au%3A%22Malcolm%20Mcdonald%22&#38;sort_by=relevance&#38;format=rss </link> <!-- prettier-ignore-end --> <atom:link rel="self" type="application/rss+xml" href="/cgi-bin/koha/opac-search.pl?q=ccl=au%3A%22Malcolm%20Mcdonald%22&#38;sort_by=relevance&#38;format=rss" /> <description> <![CDATA[ Search results for 'au:&quot;Malcolm Mcdonald&quot;' at Indian Institute Of Management, Shillong]]> </description> <opensearch:totalResults>8</opensearch:totalResults> <opensearch:startIndex>0</opensearch:startIndex> <opensearch:itemsPerPage>50</opensearch:itemsPerPage> <atom:link rel="search" type="application/opensearchdescription+xml" href="/cgi-bin/koha/opac-search.pl?q=ccl=au%3A%22Malcolm%20Mcdonald%22&#38;sort_by=relevance&#38;format=opensearchdescription" /> <opensearch:Query role="request" searchTerms="q%3Dccl%3Dau%253A%2522Malcolm%2520Mcdonald%2522" startPage="" /> <item> <title> The new marketing : transforming the corporate future / </title> <dc:identifier>ISBN:9788131211014</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=134</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/8131211010.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By McDonald, Malcolm..<br /> Oxford ; Boston : | Butterworth-Heinemann, 2002 .<br /> viii, 230 p. : 25 cm..<br /> 9788131211014 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=134">Place hold on <em>The new marketing :</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=134</guid> </item> <item> <title> Market segmentation : how to do it, how to profit from it / </title> <dc:identifier>ISBN:9788131207635</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=147</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/8131207633.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By McDonald, Malcolm..<br /> Oxford ; | MA : Elsevier/Butterworth-Heinemann, 2004 .<br /> xxv, 465 p. : 25 cm..<br /> 9788131207635 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=147">Place hold on <em>Market segmentation :</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=147</guid> </item> <item> <title> Marketing in a nutshell : key concepts for non-specialists / </title> <dc:identifier>ISBN:0750681330 (pbk.)</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=154</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0750681330.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Meldrum, Mike..<br /> Amsterdam ; | Boston : Elsevier, 2007 .<br /> x, 294 p. : , Includes index. 24 cm..<br /> 0750681330 (pbk.) </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=154">Place hold on <em>Marketing in a nutshell :</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=154</guid> </item> <item> <title> Creating powerful brands in consumer, service and industrial markets / </title> <dc:identifier>ISBN:0750659807 | 8131204359</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=229</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0750659807.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By De Chernatony, L. .<br /> Oxford ; | Burlington, MA : Elsevier/Butterworth-Heinemann, 2003 .<br /> xvii, 467 p. : 24 cm..<br /> 0750659807 | 8131204359 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=229">Place hold on <em>Creating powerful brands in consumer, service and industrial markets /</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=229</guid> </item> <item> <title> Key account management : the definitive guide / </title> <dc:identifier>ISBN:9780750662468 | 0750662468 | 8131211052</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=348</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0750662468.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By McDonald, Malcolm..<br /> Amsterdam ; | Boston : Butterworth-Heinemann, 2007 .<br /> xxi, 389 p. : 25 cm..<br /> 9780750662468 | 0750662468 | 8131211052 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=348">Place hold on <em>Key account management :</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=348</guid> </item> <item> <title> Malcolm McDonald on marketing planning : understanding marketing plans and strategy / </title> <dc:identifier>ISBN:9780749453787</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=2154</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0749453788.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By McDonald, Malcolm..<br /> London : | Philadelphia : Kogan Page, 2008 .<br /> x, 197 p. : 22 cm..<br /> 9780749453787 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=2154">Place hold on <em>Malcolm McDonald on marketing planning :</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=2154</guid> </item> <item> <title> Key marketing skills : strategies, tools, and techniques for marketing success / </title> <dc:identifier>ISBN:9780749445652</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=2304</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0749445653.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Cheverton, Peter..<br /> London ; | Sterling, VA : Kogan Page, 2004 .<br /> xiii, 383 p. : , Includes index. 25 cm. + .<br /> 9780749445652 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=2304">Place hold on <em>Key marketing skills :</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=2304</guid> </item> <item> <title> Marketing Plans: How To Prepare Them, How To Use Them/ Mcdonald, Malcolm </title> <dc:identifier>ISBN:9780750683869</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=3297</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0750683864.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Malcolm Mcdonald.<br /> Butterworth-heinemann, 2007 9780750683869 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=3297">Place hold on <em>Marketing Plans: How To Prepare Them, How To Use Them/</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=3297</guid> </item> </channel> </rss>
