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Services marketing : integrating customer focus across the firm /

]]> By Zeithaml, Valarie A..
Boston : McGraw-Hill/Irwin, 2006 .
xxvii, 743 p. : 27 cm..
0072961945 (alk. paper)

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Services marketing : integrating customer focus across the firm /

]]> By Zeithaml, Valarie A..
Chennai : McGraw-Hill Education, 2024 .
xxxvi, 582 pages : , Revised edition of the authors' Services marketing, c2024. 27 cm.
9789353160777

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Services Marketing Integrating Customer Focus Across the Firm

]]> By Zeithaml, Valarie.A.
Chennai McGraw Hill India 2025 .
xxxii,615p. , Services Marketing: Integrating Customer Focus Across the Firm is a comprehensive and application-oriented resource designed to help management students and professionals develop effective service strategies for competitive advantage. The book integrates proven frameworks with contemporary themes such as service quality, customer satisfaction, artificial intelligence, and service robotics. This Special Indian Edition enriches global concepts with Indian business contexts, real-world examples, and case studies, enabling readers to seamlessly connect theory with practice across diverse service industries. 28 cm.
9789364449557

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