Indian Institute Of Management, Shillong Search for 'au:"Berry, Michael J. A. "'

Data mining : modeling data for marketing, risk and customer relationship management /

]]> By Rud, Olivia Parr..
New York : Wiley, 2001 .
xx, 365 p. : , Includes index. 24 cm..
8126504412

Data Mining Techniques For Marketing Sales and Customer Relationship Management

]]> By Berry.
New Delhi Wiley 2004 .
xix, 643p. 25cm.
8126505176

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Mastering data mining : the art and science of customer relationship management /

]]> By Berry, Michael J. A..
New York : Wiley Computer Pub., 2000 .
xviii, 494 p. : , Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997. 24 cm..
0471331236 (alk. paper)

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