Indian Institute Of Management, Shillong Search for 'Provider:McGraw-Hill;'

Managerial economics /

]]> By Thomas, Christopher R..
Boston : McGraw-Hill/Irwin, 2005 .
xvi, 704 p. : , Rev. ed. of: Maurice, S. Charles. Managerial economics. 7th ed. | Various multi-media instructional aids are available to supplement the text. | Includes index. 24 cm..
0072871741 (alk. paper)

]]> Place hold on Managerial economics /

Financial markets and institutions : a modern perspective /

]]> By Saunders, Anthony, .
Boston : McGraw-Hill Irwin, 2004 .
xxii, 680 p. : 28 cm..
9780070635814

]]> Place hold on Financial markets and institutions :

investments /

]]> By Bodie, Zvi..
New Delhi : Tata McGraw-Hill, 2005 .
1 v. (various pagings) : 29 cm..
9780070600874

]]> Place hold on investments /

Active portfolio management : a quantitative approach for providing superior returns and controlling risk /

]]> By Grinold, Richard C..
New York : McGraw-Hill, 2000 .
xv, 596 p. : 24 cm..
9780070587687

]]> Place hold on Active portfolio management :

What is short selling? /

]]> By Taulli, Tom, .
New York : McGraw-Hill, 2004 .
vi, 101 p. : , Includes index. 23 cm..
9780070599918

]]> Place hold on What is short selling? /

International economics /

]]> By Pugel, Thomas A..
New delhi Tata McGraw-Hill Irwin, 2008 .
xxii, 730 p. : , Various multi-media instructional resources are available to supplement the text. 24 cm..
007352302X (alk. paper) | 9780070667099

]]> Place hold on International economics /

Environmental economics : an introduction /

]]> By Field, Barry C..
Boston : McGraw-Hill Irwin, 2009 .
xviii, 493 p. : 24 cm..
9780071276245 | 0073375764 (alk. paper)

]]> Place hold on Environmental economics :

Macroeconomics : a theory and applications/

]]> By Gupta, G.S.
New DelhiC : Tata McGraw Hill , 2008 .
x, 532 p. : 23 cm..
9780070668072

]]> Place hold on Macroeconomics :

Basic marketing : a global-managerial approach /

]]> By Perreault, William D..
New Delhi : Tata McGraw-Hill, 2007 .
xli, 793 [22] p. : , McCarthy's name appears first on the earlier edition. 28 cm. .
9780070620186

]]> Place hold on Basic marketing :

Foundations of marketing /

]]> By Jobber, David..
New Delhi : Tata McGraw-Hill Publishing company limited, 2006 .
376 p. ; 26 cm..
9780070634817 | 0070634815

]]> Place hold on Foundations of marketing /

Marketing concepts and cases /

By Etzel, Michael J..
New Delhi : Tata McGraw-Hill, 2006 .
xxi 735, [59] p. : 28 cm..
978007060904

]]> Place hold on Marketing

Marketing /

]]> By Grewal, Dhruv..
New Delhi: Tata McGraw-Hill Irwin, 2008 .
xxxv, 583 p. : 29 cm..
9780070667112

]]> Place hold on Marketing /

Marketing management : text and cases /

]]> By Lal, Rajiv..
New York, N.Y. : McGraw-Hill/Irwin, 2005 .
xiii, 812 p. : 26 cm..
0072967625 (alk. paper)

]]> Place hold on Marketing management :

Marketing management /

By Saxena, Rajan..
New Delhi : Tata McGraw-Hill, 2008 .
819 p. ; 24 cm..
0070599536 | 007059953X

]]> Place hold on Marketing management /

Marketing strategy : a decision-focused approach /

]]> By Walker, Orville C..
Boston : McGraw-Hill Irwin, 2008 .
xx, 346 p. : 26 cm..
9780073529899 (alk. paper) | 0073529893 (alk. paper)

]]> Place hold on Marketing strategy :

401 killer marketing tactics to increase sales, maximise profits, and stomp your competition /

]]> By Feltenstein, Tom..
New York : McGraw-Hill, 2005 .
vii, 355 p. ; , Includes index. 23 cm..
0071441379

]]> Place hold on 401 killer marketing tactics to increase sales, maximise profits, and stomp your competition /

Marketing power plays : how the world's most ingenious marketers reach the top of their game /

]]> New York ; | London : McGraw-Hill, 2007 .
ix, 178 p. : 22 cm..
9780071475587 (pbk.) | 0071475583 (pbk.)

]]> Place hold on Marketing power plays :

Services marketing : integrating customer focus across the firm /

]]> By Zeithaml, Valarie A..
Boston : McGraw-Hill/Irwin, 2006 .
xxvii, 743 p. : 27 cm..
0072961945 (alk. paper)

]]> Place hold on Services marketing :

Business marketing : connecting strategy, relationships, and learning /

]]> By Dwyer, F. Robert..
Boston : McGraw-Hill Irwin, 2009 .
xxv, 678 p. : 27 cm..
9780071263436 | 0071263438

]]> Place hold on Business marketing :

Strategic marketing management : a means-end approach /

]]> By Parry, Mark E. .
New York : McGraw-Hill, 2002 .
ix, 275 p. : 24 cm..
0070486883

]]> Place hold on Strategic marketing management :

Strategic marketing channel management /

]]> By Bowersox, Donald J..
New York : McGraw-Hill, 2004 .
xix, 488 p. : 24 cm..
0070586691 | 0070586697

]]> Place hold on Strategic marketing channel management /

The elusive fan : reinventing sports in a crowded marketplace /

]]> By Rein, Irving J..
New York : McGraw-Hill, 2006 .
xiv, 345 p. ; 24 cm..
9780071454094

]]> Place hold on The elusive fan :

Global marketing : foreign entry, local marketing & global management /

]]> By Johansson, Johny K..
Boston : McGraw-Hill Irwin, 2006 .
xvi, 647 p. : 29 cm..
9780070667082

]]> Place hold on Global marketing :

International marketing /

]]> By Cateora, Philip R..
Boston, Mass. : McGraw-Hill/Irwin, 2007 .
xxxii, 702 p. : , Includes index. 29 cm..
9780070666993

]]> Place hold on International marketing /

Services marketing : text and cases /

By Nargundkar, Rajendra..
New Delhi : Tata McGraw-Hill, 2008 .
451 p. ; 28 cm..
0070616318 | 0070616310

]]> Place hold on Services marketing :

International marketing : text and cases /

By Paul, Justin..
New Delhi : McGraw-Hill, 2008 .
379 p. ; 28 cm..
0070635883 | 0070635889

]]> Place hold on International marketing :

Industrial marketing /

By Havaldar, Krishna K..
New Delhi : McGraw-Hill, 2005 .
379 p. ; 22 cm..
0070588400 | 0070588406

]]> Place hold on Industrial marketing /

Churchill/Ford/Walker's sales force management /

By Johnston, Mark W..
Boston : McGraw-Hill Irwin, 2009 .
xx, 537 p. : 26 cm..
0070080553 | 0070080550

]]> Place hold on Churchill/Ford/Walker's sales force management /

Management of a sales force /

By Spiro, Rosann L..
Boston : McGraw-Hill/Irwin, 2003 .
xxiii, 564 p. : , Rev. ed. of: Management of a sales force / William J. Stanton, Rosann Spiro. 10th ed. c1999. 26 cm..
0070585119 | 0070585113

]]> Place hold on Management of a sales force /

Sun Tzu strategies for selling : how to use The art of war to build lifelong customer relationships /

]]> By Michaelson, Gerald A..
New York : McGraw-Hill, 2004 .
x, 230 p. ; , Includes index. 23 cm..
0071427309 (alk. paper) | 0070587353

]]> Place hold on Sun Tzu strategies for selling :

Selling results! : the innovative system for maximizing sales by helping your customers achieve their business goals /

]]> By Stinnett, Bill..
New York : McGraw-Hill, 2007 .
x, 255 p. : , Includes index. 25 cm..
007147787X (alk. paper) | 9780071477871 (alk. paper) | 0070659605

]]> Place hold on Selling results! :

Customer relationship management : emerging concepts, tools, and applications /

New Delhi : Tata McGraw-Hill Pub. Co., 2001 .
xv, 544 p. : 25 cm..

]]> Place hold on Customer relationship management :

Value-added selling : how to sell more profitably, confidently, and professionally by competing on value, not price /

]]> By Reilly, Tom..
New York : McGraw-Hill, 2003 .
xii, 276 p. : , Rev. ed. of: Value-added selling techniques. c1989. | Includes index. 24 cm..
0071408819 | 0070588783

]]> Place hold on Value-added selling :

The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability /

]]> New York, N.Y. : McGraw-Hill, 2003 .
viii, 353 p. : 24 cm..
9780070586772

]]> Place hold on The ultimate CRM handbook :

Customer relationship management : a strategic perspective /

]]> New Delhi : Tata McGraw-Hill Pub. Co., 2001 .
xv, 544 p. : 25 cm..
9781403928627

]]> Place hold on Customer relationship management :

The Nuts and bolts of CRM (Customer Relationship Management) /

]]> By Nath, Dhruv..
Delhi : Tata McGraw-Hill, 2008 .
208 p. ; 24 cm..
0070499640 | 0070499645

]]> Place hold on The Nuts and bolts of CRM (Customer Relationship Management) /

Sales and distribution management : text and cases /

By Havaldar, Krishna K..
New Delhi: Tata McGraw-Hill, 2008 .
16.15 p. ; 28 cm..
0070611900 | 0070611904

]]> Place hold on Sales and distribution management :

Leading through relationship marketing /

]]> By Batterley, Richard..
New Delhi: Tata McGraw-Hill, 2004 .
206 p. ; 24 cm..
007058396X

]]> Place hold on Leading through relationship marketing /

Relationship marketing : text and cases /

By Shajahan, S..
New Delhi : Tata McGraw-Hill, 2004 .
310 p. ; 24 cm..
0070583375 | 0070583374

]]> Place hold on Relationship marketing :

Living brands : collaboration + innovation = customer fascination /

]]> By Nadeau, Raymond..
New York : McGraw-Hill, 2007 .
xxx, 302 p. : 24 cm..
0071466142 (alk. paper) | 9780071466141 | 0070659216 | 0070659214

]]> Place hold on Living brands :

Brand positioning : strategies for competitive advantage /

By Sengupta, Subroto..
New Delhi : Tata McGraw-Hill, 2005 .
297 p. ; 24 cm..
0070581593 | 0070581592

]]> Place hold on Brand positioning :

Marketing research : within a changing information environment /

]]> By Hair, Joseph F..
Boston, Mass. : McGraw-Hill/Irwin, 2006 .
xxvii, 700 p. 26 cm..
0072830875 (alk. paper) | 0070634793

]]> Place hold on Marketing research :

Why customers do what they do : who they are, why they buy, and how you can anticipate their every move /

]]> By Cohen, Marshal..
New York : McGraw-Hill, 2006 .
vii, 184 p. : , Includes index. 24 cm..
0071460365

]]> Place hold on Why customers do what they do :

Buiding brand value : five stpes to building powerful brands /

By Parameswaran, M. G..
New Delhi : Tata McGraw-Hill, 2006 .
385 p. ; 24 cm..
0070583221 | 0070583226

]]> Place hold on Buiding brand value :

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

]]> By Peter, J. Paul..
New Delhi: Tata McGraw-Hill, 2005 .
xxv, 578 p. : , Various multi-media instructional materials are available to supplement the text. 27 cm..
9780070601581

]]> Place hold on Consumer behavior and marketing strategy /

What's in a brand? : building brand quity through advertising /

By Jones, John Philip..
New Delhi : Tata McGraw-Hill, .
335 p. ; 26 cm..
0074632017 | 0074632019

]]> Place hold on What's in a brand? :

Marketing research : text and cases /

By Nargundkar, Rajendra..
New Delhi : McGraw-Hill, 2008 .
533 p. ; 28 cm..
0070220874 | 0070220875

]]> Place hold on Marketing research :

Marketing research /

By Beri, G. C..
New Delhi : McGraw-Hill, 2008 .
579 p. ; 26 cm..
0070620223 | 0070620229

]]> Place hold on Marketing research /

Marketing research : concepts and cases /

]]> By Cooper, Donald R..
New Delhi : McGraw-Hill, 2006 .
771 p. ; 28 cm..
0070600910

]]> Place hold on Marketing research :

Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy /

]]> By Stinnett, Bill..
New York : McGraw-Hill, 2005 .
xxiv, 261 p. : 23 cm..
0071441883 (pbk. : alk. paper) | 0070600023

]]> Place hold on Think like your customer :