Services Marketing Integrating Customer Focus Across the Firm

]]> By Zeithaml, Valarie.A.
Chennai McGraw Hill India 2025 .
xxxii,615p. , Services Marketing: Integrating Customer Focus Across the Firm is a comprehensive and application-oriented resource designed to help management students and professionals develop effective service strategies for competitive advantage. The book integrates proven frameworks with contemporary themes such as service quality, customer satisfaction, artificial intelligence, and service robotics. This Special Indian Edition enriches global concepts with Indian business contexts, real-world examples, and case studies, enabling readers to seamlessly connect theory with practice across diverse service industries. 28 cm.
9789364449557

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Service Management Operations, Strategy, Information Technology

]]> By Bordoloi, Sanjeev .
Chennai McGraw Hill India 2026 .
xvi,520p. , The book "Service Management: Operations, Strategy, Information Technology" is a comprehensive resource for understanding the operations, strategy, and technology involved in service management. It covers a wide range of topics, including the service economy, service strategy, new service development, service quality, process improvement, and more. The book is designed to address the growing demand for service-focused content and includes features like interactive exercises, solved problems, and integrated Connect offerings. It is suitable for both elective and introductory operations management courses and is delivered through McGraw Hill eBooks and digital platforms. The book is authored by James Fitzsimmons and Sanjeev K. Bordoloi, with contributions from Mona J. Fitzsimmons 28 cm.
9789355324870

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Services Marketing Integrating Customer Focus Across the Firm

Service Management Operations, Strategy, Information Technology