Indian Institute Of Management, Shillong Search for 'Provider:Elsevier Butterworth Heinemann,'

Introduction to marketing concepts /

]]> By Drummond, Graeme..
Boston, MA : Elsevier/Butterworth Heinemann, 2007 .
xiii, 283 p. : 25 cm..
9788131207666

]]> Place hold on Introduction to marketing concepts /

Market segmentation : how to do it, how to profit from it /

]]> By McDonald, Malcolm..
Oxford ; | MA : Elsevier/Butterworth-Heinemann, 2004 .
xxv, 465 p. : 25 cm..
9788131207635

]]> Place hold on Market segmentation :

Creating powerful brands in consumer, service and industrial markets /

]]> By De Chernatony, L. .
Oxford ; | Burlington, MA : Elsevier/Butterworth-Heinemann, 2003 .
xvii, 467 p. : 24 cm..
0750659807 | 8131204359

]]> Place hold on Creating powerful brands in consumer, service and industrial markets /

eMarketing excellence : the heart of ebusiness /

By Smith, P. R. .
Amsterdam ; | Boston : Elsevier Butterworth-Heinemann, 2005 .
xiii, 372 p. : , Published in association with: the Chartered Institute of Marketing. 25 cm..
8131214510

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Winning at collaboration commerce : the next competitive advantage /

]]> By Collins, Heidi..
Amsterdam ; | Boston : Elsevier Butterworth-Heinemann, 2006 .
xviii, 254 p. : 23 cm..
813120717X

]]> Place hold on Winning at collaboration commerce :

Learning to think strategically /

]]> By Sloan, Julia..
Amsterdam ; | Boston : Elsevier/Butterworth-Heinemann, 2006 .
xxi, 285 p. : 23 cm..
813120667X

]]> Place hold on Learning to think strategically /

Knowledge management in theory and practice /

By Dalkir, Kimiz..
Amsterdam ; | Boston : Elsevier/Butterworth Heinemann, 2005 .
xv, 356 p. : 27 cm..
0750678643 (alk. paper)

]]> Place hold on Knowledge management in theory and practice /

Project management for business, engineering, and technology : principles and practice ;

]]> By Nicholas, John M., .
Amsterdam ; | Boston : Elsevier Butterworth Heinemann, 2008 .
xxxviii, 707 p. : 27 cm..
9788131216866

]]> Place hold on Project management for business, engineering, and technology :

Emotion and Reason in Consumer Behavior,/

]]> By Chaudhuri, Arjun.
Amsterdam ; | Boston : Elsevier Butterworth-Heinemann, 2006 .
xv, 165 p. : 23 cm..
9788131211090

]]> Place hold on Emotion and Reason in Consumer Behavior,/

Making marketing happen : how great companies make strategic planning work for them /

]]> By Smith, Brian D. .
Oxford ; | Boston : Elsevier/Butterworth-Heinemann, 2005 .
xvi, 377 p. : 25 cm..
9788131211045

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Product marketing for technology companies /

]]> By Butje, Mark..
Oxford : | Burlington, MA : Elsevier Butterworth-Heinemann, 2005 .
xiii, 183 p. : , Includes index. 24 cm..
0750659947 (pbk.)

]]> Place hold on Product marketing for technology companies /