Indian Institute Of Management, Shillong Search for 'Provider:Butterworth-Heinemann ; '

Introduction to marketing concepts /

]]> By Drummond, Graeme..
Boston, MA : Elsevier/Butterworth Heinemann, 2007 .
xiii, 283 p. : 25 cm..
9788131207666

]]> Place hold on Introduction to marketing concepts /

The new marketing : transforming the corporate future /

]]> By McDonald, Malcolm..
Oxford ; Boston : | Butterworth-Heinemann, 2002 .
viii, 230 p. : 25 cm..
9788131211014

]]> Place hold on The new marketing :

Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm /

]]> By Gummesson, Evert, .
Oxford ; | Boston, MA : Butterworth-Heinemann, 2002 .
350 p. ; 24 cm..
0750654074

]]> Place hold on Total relationship marketing :

Managing Marketing : marketing success through good management practice /

]]> By Palmer, Roger..
New York : Butterworth-Heinemann, 2007 .
380 p. : 22 cm..
0750668989

]]> Place hold on Managing Marketing :

Connected marketing : the viral, buzz nad word of mouth revolution/

Delhi : Butterworth-Heinemann, 2007 .
282 p. ; 21 cm..
8131207598 | 8131207595

]]> Place hold on Connected marketing :

Market segmentation : how to do it, how to profit from it /

]]> By McDonald, Malcolm..
Oxford ; | MA : Elsevier/Butterworth-Heinemann, 2004 .
xxv, 465 p. : 25 cm..
9788131207635

]]> Place hold on Market segmentation :

Marketing communications management : concepts and theories, cases and practices /

]]> By Copley, Paul..
Oxford : Butterworth-Heinemann, 2004 .
440 p. ; 28 cm..
813120765X

]]> Place hold on Marketing communications management :

Customer relationship management : persepctives from the marketplace /

By Knox, Simon..
Oxford : Butterworth-Heinemann, 2008 .
302 p. ; 24 cm..
8131214350

]]> Place hold on Customer relationship management :

Marketing research for managers /

]]> By Crouch, Sunny..
Oxford ; | Boston, MA : Butterworth-Heinemann, 2003 .
xvi, 372 p. : 25 cm..
0750654538 (pbk. : alk. paper) | 8131211038

]]> Place hold on Marketing research for managers /

Creating powerful brands in consumer, service and industrial markets /

]]> By De Chernatony, L. .
Oxford ; | Burlington, MA : Elsevier/Butterworth-Heinemann, 2003 .
xvii, 467 p. : 24 cm..
0750659807 | 8131204359

]]> Place hold on Creating powerful brands in consumer, service and industrial markets /

Brand new justice : how branding places and products can help the developing world /

By Anholt, Simon..
Boston, MA : Butterworth-Heinemann, 2005 .
173 p. ; 24 cm..
0750666008

]]> Place hold on Brand new justice :

Principles of retailing /

]]> By Fernie, John, .
Oxford, UK ; | Boston, MA : Butterworth-Heinemann, 2003 .
p. cm. 9788131207673

]]> Place hold on Principles of retailing /

Meeting customer needs /

By Smith, Ian, .
Oxford ; | Boston : Butterworth-Heinemann, 2003 .
xi, 218 p. : , Series title from the series listing in another volume of the series. 24 cm..
0750659840

]]> Place hold on Meeting customer needs /

The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit /

]]> By Friedman, Lawrence G..
Oxford ; | Boston : Butterworth Heinemann, 1999 .
x, 228 p. : 25 cm..
9788131213421

]]> Place hold on The channel advantage :

The make or break issues in IT management : a guide to 21st century effectiveness /

]]> Oxford ; | Boston : Butterworth-Heinemann, 2002 .
xxi, 325 p. : 26 cm..
0750650346

]]> Place hold on The make or break issues in IT management :

Information warfare : corporate attack and defence in a digital world /

]]> By Hutchinson, Bill..
New Delhi : Butterworth Heinemann, 2001 .
204 p. ; 30 cm..
0750649445

]]> Place hold on Information warfare :

The Multichannel challenge : integrating customer experiences for profit /

]]> By Wilson, Hugh..
New York : Butterworth-Heinemann, 2008 .
218 p. ; 30 cm..
8131217795

]]> Place hold on The Multichannel challenge :

Key account management : the definitive guide /

]]> By McDonald, Malcolm..
Amsterdam ; | Boston : Butterworth-Heinemann, 2007 .
xxi, 389 p. : 25 cm..
9780750662468 | 0750662468 | 8131211052

]]> Place hold on Key account management :

Advalue : twenty ways advertising works for business /

]]> Boston, MA : Butterworth-Heinemann, 2003 .
224 p. ; , "Published in association with the Institute of Practitioners in Advertising." 22 cm..
0750655011 (alk. paper) | 8131207609

]]> Place hold on Advalue :

The Practice of advertising /

Oxford : Butterworth-Heinemann, 2005 .
367 p. ; 24 cm..
0750661737

]]> Place hold on The Practice of advertising /

Total e-mail marketing : maximizing your results from integrated e-marketing/

By Chaffey, Dave..
Boston, MA : Butterworth-Heinemann, 2007 .
274 p.; 24 cm..
8131214527

]]> Place hold on Total e-mail marketing :

eMarketing excellence : the heart of ebusiness /

By Smith, P. R. .
Amsterdam ; | Boston : Elsevier Butterworth-Heinemann, 2005 .
xiii, 372 p. : , Published in association with: the Chartered Institute of Marketing. 25 cm..
8131214510

]]> Place hold on eMarketing excellence :

Direct marketing in practice /

By Thomas, Brian..
Burlington : Butterworth-Heinemann, 2002 .
348 p. ; 26 cm..
8131211021

]]> Place hold on Direct marketing in practice /

New product development : from initial idea to product management /

]]> By Annacchino, Marc A..
Amsterdam ; | Boston, MA : Butterworth-Heinemann, 2003 .
xxxii, 567 p. : 24 cm. + .
8131206777

]]> Place hold on New product development :

E-commerce and v-business : business models for global success /

]]> Oxford ; | Boston : Butterworth-Heinemann, 2001 .
xvii, 302 p. : 25 cm..
0750645326

]]> Place hold on E-commerce and v-business :

Winning at collaboration commerce : the next competitive advantage /

]]> By Collins, Heidi..
Amsterdam ; | Boston : Elsevier Butterworth-Heinemann, 2006 .
xviii, 254 p. : 23 cm..
813120717X

]]> Place hold on Winning at collaboration commerce :

Business research projects : a solution-oriented approach /

]]> By Keizer, Jimme..
Amsterdam ; | Boston : Butterworth-Heinemann, 2006 .
xiv, 240 p. : 26 cm. + .
8131207943

]]> Place hold on Business research projects :

Learning to think strategically /

]]> By Sloan, Julia..
Amsterdam ; | Boston : Elsevier/Butterworth-Heinemann, 2006 .
xxi, 285 p. : 23 cm..
813120667X

]]> Place hold on Learning to think strategically /

Netspionage : the global threat to information /

]]> By Boni, William C..
Boston : Butterworth-Heinemann, 2000 .
xx, 260 p. : , Includes index. 24 cm..
0750672579 (paper : alk. paper)

]]> Place hold on Netspionage :

Strategic marketing planning /

]]> By Gilligan, Colin..
Oxford ; | Boston, MA : Butterworth-Heinemann, 2003 .
625 p. ; 24cm..
8131206637

]]> Place hold on Strategic marketing planning /

Designing world class corporate strategies : value-creating roles for corporate centres /

]]> By Ward, Keith..
Jordan : Butterworth-Heinemann, 2005 .
299 p. ; 24 cm..
0750663685

]]> Place hold on Designing world class corporate strategies :

Agile information systems : conceptualization, construction, and management /

]]> Amsterdam ; | Boston : Butterworth-Heinemann, 2007 .
xxix, 291 p. : 23 cm..
0750682353 (alk. paper)

]]> Place hold on Agile information systems :

Introduction to e-business : management and strategy /

]]> By Combe, Colin..
Amsterdam ; | Boston : Butterworth-Heinemann, 2006 .
xv, 428 p. : 25 cm..
9780750667319 (pbk.)

]]> Place hold on Introduction to e-business :

Knowledge management in theory and practice /

By Dalkir, Kimiz..
Amsterdam ; | Boston : Elsevier/Butterworth Heinemann, 2005 .
xv, 356 p. : 27 cm..
0750678643 (alk. paper)

]]> Place hold on Knowledge management in theory and practice /

Marketing and football : an international perspective /

]]> Amsterdam ; | Boston : Butterworth-Heinemann, 2007 .
xxvi, 518 p. : 24 cm..
9780750682046

]]> Place hold on Marketing and football :

Project management for business, engineering, and technology : principles and practice ;

]]> By Nicholas, John M., .
Amsterdam ; | Boston : Elsevier Butterworth Heinemann, 2008 .
xxxviii, 707 p. : 27 cm..
9788131216866

]]> Place hold on Project management for business, engineering, and technology :

Entrepreneurship and Small Business Management: in the Hospitality Industry /

]]> By Lee-Ross, Darren.
Burlington : Butterworth-Heinemann, 2009 .
ix, 294p 25cm.
9780750684484

]]> Place hold on Entrepreneurship and Small Business Management:

Advanced Theory and Practice in Sport Marketing / Eric C Schwarz and Jason D Hunter

]]> By Schwarz, Eric C.
Burlington : Butterworth-Heinemann; Elsevier , 2008 .
xxvi, 443p. 25cm.
9780750684910

]]> Place hold on Advanced Theory and Practice in Sport Marketing /

Strategic Sports Event Management /

]]> By Masterman, Guy.
Burlington : Butterworth-Heinemann; Elsevier , 2009 .
xxii,354p. 25cm.
9781856175234

]]> Place hold on Strategic Sports Event Management /

Sport Facility Operations Management : A Global Perspective /

]]> By Schwarz, Eric C.
Burlington: Butterworth-Heinemann; Elsevier , 2010 .
xvi, 280p. 24cm.
9781856178365

]]> Place hold on Sport Facility Operations Management : A Global Perspective /

Sport Facility Operations Management : A Global Perspective /

]]> By Schwarz, Eric C.
Burlington: Butterworth-Heinemann; Elsevier , 2010 .
xvi, 280p. 24cm.
9781856178365

]]> Place hold on Sport Facility Operations Management : A Global Perspective /

Managing and Delivering Performance : How Government, Public Sector and not-for-profit organizations can measure and manage what really matters /

]]> By Marr, Bernard.
Burlington : Butterworth-Heinemann ; Elsevier , 2009 .
xii, 295p. 24cm.
9780750687102

]]> Place hold on Managing and Delivering Performance :

Aligning human resources and business strategy /

]]> By Holbeche, Linda..
Oxford ; | Boston : Butterworth-Heinemann, 1999 .
xviii, 498 p. : 25 cm..
9780750680172

]]> Place hold on Aligning human resources and business strategy /

Strategic Learning and Leading Change : How Global Organizations are Reinventing HR /

]]> By John, Stephen.
Burlington : Butterworth-Heinemann ; Elsevier , 2009 .
xxxii, 184p. 24cm.
9780750682886

]]> Place hold on Strategic Learning and Leading Change :

HR Leadership/

]]> By Holbeche, Linda.
Burlington: Butterworth-Heinemann ; Elsevier , 2010 .
xx, 239p. 24cm.
9780750681735

]]> Place hold on HR Leadership/

Managing Knowledge-Based Initiatives : Strategies for Successful Deployment ,

]]> By Land, Stacy.
Burlington, MA : Butterworth-Heinemann, Elsevier , 2008 .
xxiv, 276p. 24cm.
9780750683395

]]> Place hold on Managing Knowledge-Based Initiatives :

Hospitality Business Development /

]]> By Hassanien, Ahmed.
Burlington, MA : Butterworth-Heinemann , 2010 .
xxi, 289p. 27cm.
9781856176095

]]> Place hold on Hospitality Business Development /

HR: The Business Partner : Furthering the Society /

]]> By Kenton, Barbara.
Burlington, MA : Butterworth-Heinemann , 2010 .
xv, 285p. 25cm.
9781856178471

]]> Place hold on HR: The Business Partner :

Essentials of Lean Six Sigma,/

]]> By Taghizadegan, Salman.
Burlington, MA : Butterworth-Heinemann, 2006 .
xvii, 275 p. : 24 cm..
9780123705020

]]> Place hold on Essentials of Lean Six Sigma,/

Emotion and Reason in Consumer Behavior,/

]]> By Chaudhuri, Arjun.
Amsterdam ; | Boston : Elsevier Butterworth-Heinemann, 2006 .
xv, 165 p. : 23 cm..
9788131211090

]]> Place hold on Emotion and Reason in Consumer Behavior,/