Refine your search
Availability
-
Authors
- Anderson, Neil
- Anholt, Simon
- Annacchino, Marc A.
- Bessant, John
- Brown, Steve
- Butterfield, Leslie
- Chaffey, Dave
- Colborn, James
- Crouch, Sunny
- Daniels, John D.
- De Chernatony, L.
- Dehesa, Guillermo de...
- Drummond, Graeme
- Dunbar, Ian
- Ensor, John
- Fernie, John
- Fernie, Sue
- Gummesson, Evert
- Hawkins, Del I.
- Housden, Matthew
- Jansen, Paulus Gerar...
- Jones, Peter
- Lamming, Richard
- McDonald, Malcolm
- Metcalfe, David
- Moore, Christopher
- Needles, Belverd E.
- Oz, Effy
- Powers, Marian
- Radebaugh, Lee H.
- Raiffa, Howard
- Rejda, George E.
- Richardson, John
- Sullivan, Daniel P.
- Velde, Mandy van der
- Show more
- Show less
-
Item types
-
Series
-
Topics
- Accounting
- Advertising
- Branding (Marketing)
- Brand name products
- Business
- Consumer behavior
- Decision making
- E-Mail marketing
- Export marketing
- Game theory
- Globalization
- Insurance
- International busine...
- Management
- Management informati...
- Marketing
- Marketing management
- Marketing research
- Marketing strategy
- Market segmentation
- Negotiation
- Negotiation in busin...
- New products
- Operation management
- Product management
- Relationship marketi...
- Retail trade
- Risk (Insurance)
- Risk management
- Search engine
- Show more
- Show less