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41.

Demand Drivers of the Indian FMCG Sector / Pradeep M.S. by

M.S.,Pradeep (2009PGP040)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2010

Online resources:

Download PDF

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83.

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42.

Influence of Branding upon Consumer Behavior in Food Service Outlets / Priyanka Pandit, Samita Srijaya Patnaik by

Pandit, Priyanka (2009PGP042)
Patnaik, Samita Srijaya (2009PGP046)

Series: Dissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.834.

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43.

A study on the Consumer Perception about Lifestyle Stores and a comparative analysis of Shoppers Stop and Westside / Abhinav Lakhotia, Manav Jain by

Lakhotia, Abhinav (2009PGP003)
Jain, Manav (2009PGP031)

Series: Dissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8343.

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44.

Insight: The Consumer Magazine / edited by Pritee Shah by

Shah, Pritee
Consumer Education and Research Centre, Ahmedabad

Material type:

Continuing resource

Publication details: Ahmedabad . : Consumer Education and Research Centre , 2011

Availability: Items available for loan: Indian Institute Of Management, Shillong (12)Call number: 658.8342 INS, ...

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45.

Journal of Consumer Research / edited by John Deighton by

Deighton , John
The University of Chicago Press

Material type:

Continuing resource

Publication details: Chicago.: The University of Chicago Press, 2011

Online resources:

Websitel

Availability: Items available for loan: Indian Institute Of Management, Shillong (11)Call number: 658.834 JCR, ...

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46.

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Cases in Consumer Behavior / Martha McEnally by

McEnally, Martha

Series: Cases in Consumer Behavior, VOl 1

Material type:

Text

Publication details: Upper Saddle River, New Jersey: Prentice Hall; 2002

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 McE [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 McE [ Shelf 70 ].

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47.

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Critical Thinking in Consumer Behavior Cases and Experiential Exercises Judy F. Graham by

Graham, Judy F

Edition: 2nd ed.

Material type:

Text

Publication details: Upper Saddle River, New Jersey: Prentice Hall; 2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 GRA [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 GRA [ Shelf 70 ].

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48.

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Cases in Consumer Behavior / Mifflin Houghton by

Houghton, Mifflin

Material type:

Text

Publication details: Boston, Newyork : Cengage Learning, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 HOU [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 HOU [ Shelf 70 ].

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49.

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Consumer Behavior: Science and Practice / Frank Kardes [et.al]... by

Kardes, Frank [et.al]
Cline, W.Thomas
Cronley, L.Maria

Material type:

Text

Publication details: Mason, USA Cengage Learning, 2011

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 KAR [ Shelf 80].

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50.

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Shopper, buyer, and consumer behavior : theory, marketing applications and public policy implications / [Jay D. Lindquist, M. Joseph Sirgy]. by

Lindquist, Jay D
Sirgy, M. Joseph

Edition: 4th ed.

Material type:

Text

Publication details: Cincinnati, OH : Atomic Dog/Cengage Learning, c2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 LIN [ Shelf 80].

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51.

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CB3 / Barry Babin & Eric Harris by

Babin, Barry
Harris, Eric

Edition: 3rd Ed.

Material type:

Text

Publication details: New York : Cengage Learning, 2012

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 BAB [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 BAB [ Shelf 70 ].

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52.

Understanding the path to purchase of Smartphones and identify the influencers leading to the adoption of this category / Sana Parvez Akhtar by

Akhtar Sana Parvez (2010PGP069)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2010-2012)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management 2011

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 AKH.

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53.

Unlocking Nestle's Cold Vending Potential / Gaurav Ralhan by

Ralhan Gaurav (2010PGP095)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2010-2012)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management 2011

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 RAL.

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54.

Customer Satisfaction Framework for Empower Research / GUP by

Gupta Arnav (2010PGP031)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2010-2012)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management 2011

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 GUP.

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55.

Development of Strategy to increase customerbase of Nokia Money-Mobile Mony service powered by Nokia in support with Yes Bank & Asian Union Bank of India / Rahul Mantri by

Mantri Rahul (2010PGP054)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2010-2012)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management 2011

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 MAN.

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56.

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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. by

Schiffman, Leon G
Kanuk, Leslie Lazar
Wisenblit, Joseph

Edition: 10th ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2010

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 SCH [ Shelf 80].

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57.

Public Distribution System in India / Vinod Duhan by

Duhan, Vinod 2011

Series: Dissertation Project Report submitted in fulfillment of the requirements of the post Graduate Diploma in Management (2010-2012)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management 2011

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 338.1954 DUH.

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58.

Urban Consumer Behavior Profiling and Assessment of Re-sale Market for a Premium Segment Bike / Silpa R. Kamath by

Kamath, Silpa R. (2011PGP042)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2012

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342.

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59.

Reviving The Sales of Director's Special Black / Keshav Sridhar by

Sridhar, Keshav (2011PGP075)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2012

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 338.476632.

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60.

Small Towns India: A Study on Consumer Behavior / Indrajit Bage by

Bage Indrajit ( 2011PGP016)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2012

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83420954.

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