Chowdhary, Nimit. Textbook of marketing of services : the indian experience / Nimit Chowdhary and Monika Chowdhary. - Delhi : Macmillan, 2005. - 445 p. ; 24 cm. ISBN: 140392760X 1403927606 Subjects--Topical Terms: Marketing service. LC Class. No.: 658.8 / CHO Dewey Class. No.: 658.8 / CHO [Shelf 80]