Krishnamacharyulu, C. S. G. Cases in rural marketing : an integrated approach / C. S. G. Krishnamacharyulu and Lalitha Ramakrishnan. - Kindersley : Pearson Education, 2006. - 264 p. ; 26 cm. ISBN: 8131701883 Subjects--Topical Terms: Rural marketing.Marketing management. LC Class. No.: 658.804 / KRI Dewey Class. No.: 658.804 / KRI [ Shelf 80]