Mathur, U. C. <br/><br/>
Brand management :  text and cases / 
U. C. Mathur. 
 - Delhi :  Macmillan,  2006. 
 - 173 p. ;  21 cm. 
<br/><br/><label>ISBN: </label>1403930171 1403930170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management.
<br/><br/><label>LC Class. No.: </label>658.827  / MAT 
<br/><br/><label>Dewey Class. No.: </label>658.827  / MAT [ Shelf ]