Kapoor, Jagdeep. 27 brand practices : twenty seven action packed strategies for building winning brands / Jagdeep Kapoor. - Delhi : Macmillan, 2004. - 147 p. ; 20 cm. ISBN: 1403924015 Subjects--Topical Terms: Brand practice. LC Class. No.: 658.827 / KAP Dewey Class. No.: 658.827 / KAP [ Shelf 80]