TY  - BOOK
AU  - Grover, Rajiv, 
AU  - Vriens, Marco.
TI  - The handbook of marketing research: uses, misuses, and future advances 
SN  - 141290997X (cloth)
AV  - 658.83 GRO
U1  - 658.83 
PY  - 2006///
CY  - Thousand Oaks
PB  - SAGE Publications
KW  - Marketing research
N1  - Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/toc/ecip065/2005037844.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0658/2005037844-d.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0734/2005037844-b.html
ER  -