The handbook of marketing research :  uses, misuses, and future advances / 
edited by Rajiv Grover, Marco Vriens. 
 - Thousand Oaks :  SAGE Publications,  c2006. 
 - xi, 705 p. :  ill., ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>141290997X (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>658.83  / GRO 
<br/><br/><label>Dewey Class. No.: </label>658.83  / GRO [ Shelf 15 ]