Understanding green consumer behaviour : a qualitative cognitive approach /
Sigmund A. Wagner.
- London ; New York : Routledge, 1997.
- xv, 288 p. : ill. ; 24 cm.
- Consumer research and policy .
- Consumer research and policy series. .
Includes bibliographical references (p. 264-280) and index.
0415157323
Consumer behavior. Green products. Motivation research (Marketing) Motivation (Psychology)