TY  - BOOK
AU  - Reynolds, Thomas J. 
AU  - Olson, Jerry C. 
TI  - Understanding consumer decision making: the means-end approach to marketing and advertising strategy 
SN  - 0805817301 (cloth : alk. paper)
AV  - 658.8342 REY
U1  - 658.8342 
PY  - 2001///
CY  - Mahwah, N.J.
PB  - L. Erlbaum
KW  - Consumer behavior
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references and indexes
UR  -  http://www.loc.gov/catdir/enhancements/fy0634/99047703-d.html
ER  -