Understanding consumer decision making :  the means-end approach to marketing and advertising strategy / 
edited by Thomas J. Reynolds, Jerry C. Olson. 
 - Mahwah, N.J. :  L. Erlbaum,  2001. 
 - xvii, 447 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0805817301 (cloth : alk. paper) 080581731X (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing -- Management.
<br/><br/><label>LC Class. No.: </label>658.8342  / REY 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / REY  / [ Shelf 80]