TY  - BOOK
AU  - Mentzer, John T.
AU  - Moon, Mark A., 
TI  - Sales forecasting management: a demand management approach 
SN  - 8178295059
AV  - 658.818 MEN
U1  - 658.818 
PY  - 2005///
CY  - Thousand Oaks, Calif.
PB  - SAGE Publications
KW  - Sales forecasting
KW  -  Management
KW  - Marketing research
N1  - Includes bibliographical references (p. 331-335) and index; Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems
UR  -  http://www.loc.gov/catdir/toc/ecip0420/2004016438.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0658/2004016438-d.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0734/2004016438-b.html
ER  -