Mentzer, John T. <br/><br/>
Sales forecasting management :  a demand management approach / 
John T. Mentzer, Mark A. Moon. 
 - 2nd ed. 
 - Thousand Oaks, Calif. :  SAGE Publications,  c2005. 
 - xv, 347 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 331-335) and index. 
<br/><br/>Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems. 
<br/><br/><label>ISBN: </label>8178295059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales forecasting -- Management.<br/>Marketing research -- Management.
<br/><br/><label>LC Class. No.: </label>658.818  / MEN 
<br/><br/><label>Dewey Class. No.: </label>658.818  / MEN [ Shelf 80]