TY  - BOOK
AU  - Kapoor, Jagdeep, 
TI  - 18 brand astras: using brand abilities as weapons for CRISP brand building 
SN  - 0761996567 (pbk.)
AV  - 658.827 KAP
U1  - 658.827 
PY  - 2003///
CY  - New Delhi ; , Thousand Oaks, Calif.
PB  - Response Books
KW  - Brand name products
KW  -  Management
KW  - Branding (Marketing)
KW  - Customer relations
UR  -  http://www.loc.gov/catdir/toc/ecip041/2003005747.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0657/2003005747-d.html
ER  -