Kapoor, Jagdeep,    1960- <br/><br/>
18 brand astras :  using brand abilities as weapons for CRISP brand building / 
 Eighteen brand astras 
Jagdeep Kapoor. 
 - New Delhi ;   Thousand Oaks, Calif. :  Response Books,  c2003. 
 - 134 p. ;  18 cm. 
<br/><br/><label>ISBN: </label>0761996567 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- Management.<br/>Branding (Marketing)<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>658.827  / KAP 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP [ Shelf 80]