TY  - BOOK
AU  - Kapoor, Jagdeep, 
TI  - 24 brand mantras: finding a place in the minds and hearts of consumers 
SN  - 0761995250 (pb)
AV  - 658.827 KAP
U1  - 658.827 
PY  - 2001///
CY  - Thousand Oaks, CA
PB  - Response Books
KW  - Brand name products
KW  - Customer relations
UR  -  http://www.loc.gov/catdir/enhancements/fy0657/00069813-d.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0657/00069813-t.html
ER  -