Kapoor, Jagdeep,    1960- <br/><br/>
24 brand mantras :  finding a place in the minds and hearts of consumers / 
 Twenty-four brand mantras 
Jagdeep Kapoor. 
 - Thousand Oaks, CA :  Response Books,  2001. 
 - 111 p. ;  18 cm. 
<br/><br/><label>ISBN: </label>0761995250 (pb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>658.827  / KAP 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP [ Shelf 80]