TY  - BOOK
AU  - McQuarrie, Edward F.
TI  - The market research toolbox: a concise guide for beginners 
SN  - 1412913187 (cloth)
AV  - 658.83 MCQ
U1  - 658.83 
PY  - 2006///
CY  - Thousand, Oaks, Calif.
PB  - SAGE Publications
KW  - Marketing research
KW  -  Methodology
N1  - Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/toc/ecip059/2005006695.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0658/2005006695-d.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0734/2005006695-b.html
ER  -