McQuarrie, Edward F. <br/><br/>
The market research toolbox :  a concise guide for beginners / 
Edward F. McQuarrie. 
 - 2nd ed. 
 - Thousand, Oaks, Calif. :  SAGE Publications,  c2006. 
 - xvi, 205 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1412913187 (cloth) 1412913195 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research -- Methodology.
<br/><br/><label>LC Class. No.: </label>658.83  / MCQ 
<br/><br/><label>Dewey Class. No.: </label>658.83  / MCQ [ Shelf 80]