Gilmore, Audrey.
Services marketing and management /
Audrey Gilmore.
- London ; Thousand Oaks, Calif. : SAGE Publications, 2003.
- 215 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
817829334X
Service industries -- Marketing.
Service industries -- Management.
658.8 / GIL
658.8 / GIL [ Shelf 80]