Andreasen, Alan R.,    1934- <br/><br/>
Strategic marketing for nonprofit organizations / 
Alan R. Andreasen, Philip Kotler. 
 - 7th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  2008. 
 - 526 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8131722251 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations -- Marketing.
<br/><br/><label>LC Class. No.: </label>658.802  / AND 
<br/><br/><label>Dewey Class. No.: </label>658.802  / AND [ Shelf 80]