TY  - BOOK
AU  - Rao, Vithala R.
AU  - Steckel, Joel H.
TI  - Analysis for strategic marketing
SN  - 8131701607
AV  - 658.802 RAO
U1  - 658.802 
PY  - 1998///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -