Rao, Vithala R. <br/><br/>
Analysis for strategic marketing / 
Vithala R. Rao, Joel H. Steckel. 
 - Reading, Mass. :  Addison-Wesley,  c1998. 
 - xiii, 514 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>8131701607 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>658.802  / RAO 
<br/><br/><label>Dewey Class. No.: </label>658.802  / RAO [ Shelf 80]