TY  - BOOK
AU  - Gilligan, Colin.
AU  - Wilson, R. M. S. 
TI  - Strategic marketing planning
SN  - 8131206637
AV  - 658.802 GIL
U1  - 658.802 
PY  - 2003///
CY  - Oxford ; , Boston, MA
PB  - Butterworth-Heinemann
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/description/els031/2003045188.html
UR  -  http://www.loc.gov/catdir/toc/els031/2003045188.html
ER  -