Gilligan, Colin. <br/><br/>
Strategic marketing planning / 
Colin Gilligan and Richard M.S. Wilson. 
 - Oxford ;   Boston, MA :  Butterworth-Heinemann,  2003. 
 - 625 p. ;  24cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8131206637 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>LC Class. No.: </label>658.802  / GIL 
<br/><br/><label>Dewey Class. No.: </label>658.802  / GIL [ Shelf 80]