TY  - BOOK
AU  - Keegan, Warren J.
AU  - Green, Mark C.
TI  - Global marketing management
SN  - 8177580082
AV  - 658.804 KEE
U1  - 658.804 
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Export marketing
KW  -  Management
KW  -  Case studies
N1  - Includes bibliographical references and index
ER  -