TY  - BOOK
AU  - Jain, Gautam Raj.
AU  - Ahluwalia, Raunica, 
TI  - Marketing communications industry: entrepreneurial case studies 
SN  - 9788178298689 (pbk. : alk. paper)
AV  - 658.800954 JAI
U1  - 658.800954 
PY  - 2008///
CY  - New Delhi ; , Thousand Oaks
PB  - Response Books
KW  - Advertising
KW  -  India
KW  - Marketing
KW  - Public relations
KW  - Entrepreneurship
KW  -  Case studies
N1  - Includes bibliographical references and index
ER  -