Jain, Gautam Raj. <br/><br/>
Marketing communications industry :  entrepreneurial case studies / 
Gautam Raj Jain, Raunica Ahluwalia. 
 - New Delhi ;   Thousand Oaks :  Response Books,  c2008. 
 - 189 p. ;  18 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788178298689 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- India.<br/>Marketing -- India.<br/>Public relations -- India.<br/>Entrepreneurship -- India -- Case studies.
<br/><br/><label>LC Class. No.: </label>658.800954  / JAI 
<br/><br/><label>Dewey Class. No.: </label>658.800954  / JAI [ Shelf 10]