TY  - BOOK
AU  - Mahajan, Gautam, 
TI  - Customer value investment: formula for sustained business success 
SN  - 0761936046
AV  - 658.812 MAH
U1  - 658.812 
PY  - 2007///
CY  - New Delhi ; , Thousand Oaks
PB  - Response Books
KW  - Relationship marketing
KW  - Customer relations
N1  - Includes bibliographical references and index
ER  -