Mahajan, Gautam,    1946- <br/><br/>
Customer value investment :  formula for sustained business success / 
Gautam Mahajan. 
 - New Delhi ;   Thousand Oaks :  Response Books,  c2007. 
 - 187 p. ;  21cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0761936046 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>658.812  / MAH 
<br/><br/><label>Dewey Class. No.: </label>658.812  / MAH [ Shelf 80]