TY  - BOOK
AU  - Pelle, Stefano, 
TI  - Understanding emerging markets: building business BRIC by brick 
SN  - 0761935576 (paper back)
AV  - 338.5091724 PEL
U1  - 338.5091724 
PY  - 2007///
CY  - New Delhi ; , Thousand Oaks
PB  - Response Books
KW  - Developing countries
KW  -  Economic conditions
KW  -  Economic policy
N1  - Includes bibliographical references (p. [238]-241) and index; What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography
UR  -  http://www.loc.gov/catdir/toc/ecip073/2006033884.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0704/2006033884-d.html
ER  -