Pelle, Stefano,    1964- <br/><br/>
Understanding emerging markets :  building business BRIC by brick / 
Stefano Pelle. 
 - New Delhi ;   Thousand Oaks :  Response Books,  2007. 
 - 246 p. :  ill., maps ;  20 cm. 
<br/><br/>Includes bibliographical references (p. [238]-241) and index. 
<br/><br/>What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography. 
<br/><br/><label>ISBN: </label>0761935576 (paper back) 9780761935575 (paper back) 
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Developing countries -- Economic conditions.<br/>Developing countries -- Economic policy.
<br/><br/><label>LC Class. No.: </label>338.5091724  / PEL 
<br/><br/><label>Dewey Class. No.: </label>338.5091724  / PEL [ Shelf 75 ]