TY  - BOOK
AU  - Hooley, Graham J.
AU  - Piercy, Nigel.
AU  - Nicolaud, Brigitte.
TI  - Marketing strategy and competitive positioning
SN  - 81731727997
AV  - 658.8 HOO
U1  - 658.8 
PY  - 2008///
CY  - Harlow, England ; , New York
PB  - FT Prentice Hall
KW  - Target marketing
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references (p. 572-598) and index
ER  -