Chaston, Ian.

Knowledge-based marketing: the 21st century competitive edge / Ian Chaston. - London ; Thousand Oaks, Calif. : SAGE Publications, 2004. - xi, 274 p. : ill. ; 24 cm.

Includes bibliographical references (p. 254-267) and index.

817829396X


Marketing.
Marketing -- Management.
Knowledge management.

658.8 / CHA

658.8 / CHA [ Shelf 80]