TY  - BOOK
AU  - Andreasen, Alan R., 
TI  - Social marketing in the 21st century
SN  - 141291633X (cloth)
AV  - 658.8 AND
U1  - 658.8 
PY  - 2006///
CY  - Thousand Oaks, Calif.
PB  - SAGE Publications
KW  - Social marketing
N1  - Includes bibliographical references (p. 237-252) and index; Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century
UR  -  http://www.loc.gov/catdir/toc/ecip0517/2005022466.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0659/2005022466-d.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0734/2005022466-b.html
ER  -