TY  - BOOK
AU  - Kapferer, Jean-Noel.
AU  - Kapferer, Jean-No�el. 
TI  - The new strategic brand management: creating and sustaining brand equity long term 
SN  - 8175542918
AV  - 658.8343 KAP
U1  - 658.8343 
PY  - 2004///
CY  - London ; , Sterling, VA.
PB  - Kogan Page
KW  - Brand name products
KW  -  Management
N1  - Rev. ed. of: Strategic brand management. 1994?; Includes bibliographical references (p. [471]-483) and index
UR  -  http://www.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
ER  -