Opportunities and strategies for Indian business : preparing for a global India /
SJ Phansalkar.
- New Delhi ; Thousand Oaks, Ca : Response Books, 2005.
- 231 p. : ill. ; 23 cm.
Includes bibliographical references ([220]-221) and index.
Understanding business response to changes in economic environment -- The ethos of Indian business houses -- Understanding business strategies in the Indian context -- Ingredients of the success formula -- Causes of low performance and failure -- Opportunities and strategies in Indian business.