Hutcheson, Graeme.
Statistical modeling for management /
Graeme D. Hutcheson, Luiz Moutinho.
- London ; Los Angeles : SAGE, 2008.
- xviii, 235 p. : ill. ; 25 cm.
Includes bibliographical references (p. [223]-230) and index.
0761970118 (hbk.) 9780761970118 (hbk.) 0761970126 (pbk.) 9780761970125 (pbk.)
Marketing -- Mathematical models.
Marketing -- Statistical methods.
658.800151 / HUT
658.800151 / HUT [ Shelf 78]