TY  - BOOK
AU  - Rao, Ajit, 
TI  - The tao of loyalty: winning with employees 
SN  - 0761935541
AV  - 658.314 RAO
U1  - 658.314 
PY  - 2006///
CY  - New Delhi ; , Thousand Oaks
PB  - Response Books
KW  - Personnel management
KW  - Employee loyalty
N1  - Includes bibliographical references (p. [251]-252) and index; The 5th P of marketing -- Emotional loyalty -- Loyalty segmentation -- Eleven factors that matter -- The managerial grid: task and people -- The task factors -- The people factors -- Communication -- The three levers -- The role of leadership -- The role of HR -- The role of the boss
ER  -